Interactive and virtual presentation of cultural heritage & cinema

The project’s CINECULTURE objectives are:
-Protection and usage of cultural and natural heritage; with the valorisation of the traditional architecture and buildings in Varosi of Edessa and the Old Theater of Bitola, as well as of the cultural heritage of the 2 cities.
-Upgrade of touristic products and services; with the creation of useful ICT tools that operate supportively and valorise the touristic product. Through the use of new technologies, the touristic resources of the cross-border area are promoted and highlighted.
-Horizontal and vertical networking among sectors that upgrade the touristic product (local products, gastronomy, cultural events); Cultural events are realised with workshops in the 2 cities, where young artists give their own perspective on cultural heritage. The project completes important actions, like Manaki Festival in Bitola (procurement of cinema equipment for promoting the Festival) and creates equivalent infrastructure and events in the area of Mills in Edessa. In this way, local products, local architectural culture are linked with cinema and contemporary cultural creation.
-Involve stakeholders and population to the development of the touristic sector to create employment opportunities; the project involves hotels and companies rendering services and promotes local products to visitors.
-Create a joint touristic brand for the CBC area, with the valorisation of the cultural heritage of the first filmmakers, Manaki Brothers and the creation- promotion of a new touristic product, which is based on cultural heritage and contemporary cultural creation.
 
Aim is to attract visitors from the wider cross-border area and the prolongation of their stay in the two cities.