Enhancing the cross border wine experience for local development

Acronym wine-up
Website https://wine-up.eu/
Priority axis Development and Support of Local Economy
Specific Objective Improve the attractiveness and promote tourism in the cross-border area to enhance employment in tourism
Call 2nd Call for Project Proposals (Targeted & Restricted)
Start date October 8, 2021
Lead Partner Municipality of Pella
Partners Ephorate of Antiquities of Pella
Municipality of Negotino
Budget 730.149,02 €
The main objective of the project is tο enhance the experience of wine in Pella and Negotino in order to attract more tourists, support the development of the local economy and create new jobs. This will achieved with actions in two axes: 1. by improving the attractiveness of the area and 2.by promoting the wine experience and the employment in tourism. Each axis is supported with the following outputs:

1.1 Redevelopment of an historical public space in Pella (square of the ancient fountain or “archea krini”) as a site for wine festivals and an introduction to the Museum of Pella
1.2 Arrangement of  the surrounding of the historical Clock tower in Negotino to be used for wine promotion actions
1.3 Development of a digital application for the “House of Dionysus” including a 3d visualization that will be accesible only in situ the archaelogical site in order visitors to be attracted.
These outputs make a more attractive environment in Pella and Negotino mobilizying the existing cultural content in a new perspective for the support of wine tourism.

2.1 Two wine festivals in the developed public spaces and a wine testing tour with min. 20 enterprises participating
2.2 Four training tourism related workshops for 40 unemployed
2.3 An online crossborder workshop for 15 local wineries by an arcaeobotanist for ancient ways of wine making
2.4 A pottery workshop inspired by ancient pots for wine found in Pella.
This network of actions act in multiple levels and puts the wine tourism in the centre of the tourism development strategy supporting the creation of new jobs by the existing companies or by indivinduals unemploed persons of the two areas. Plus, the output indicator of 25 enteprises participating in a cross border joint project is safeguarded.


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