Increasing Tourism Opportunities through Utilization of Resources

Acronym I-TOUR
Priority axis Development and Support of Local Economy
Specific Objective Improve the attractiveness and promote tourism in the cross-border area to enhance employment in tourism
Call 1st Call for Project Proposals
Start date March 9, 2018
Lead Partner Center for Development of Pelagonia Region
Partners National Park Pelister
University of St. Kliment Ohridiski -Faculty for tourism and hospitality Ohrid
Management Body of Prespa National forest (Park)
University of Macedonia- Department of Business Administration
Budget 738.929,46 €
I-TOUR addresses joint cross border tourism challenges such as non existing competitive cross-border tourism product, poor level of sustainable natural and man-made cross border potentials utilization and low rate of employment particularly among rural areas citizens in the tourism sector. 
The overall objective of the project I-TOUR is to contribute in the improvement of the overall development of the cross-border regions Pelagonija, Florina and Thessaloniki by enhanced and sustainable utilization of their tourism potentials. 
I-TOUR foresees the following outcomes:
1. Three cross border adventure tourism tours developed 
2. Three tourism products tested and evaluated by cross-border tourists
3. Three cross-border tourism products nationally and internationally promoted
Project outcomes comprehend at least 5 capacity building and networking activities, 1 full mapping of the cross border tourism potentials, development, evaluation, improvement and promotion of 3 cross border tourism products, 2 international fairs attendances, 1 familiarization trip for international media and 1 familiarization trip for international buyers.    


Communication Plan
Handout MK/EN

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