Oenotouristic cross-border capacity building: A transition from promoting wine production to oenotourism experience

As high levels of unemployment rate and the continuous economic recession have afflicted the entire productive workforce of the cross-border area, territories need to differentiate and set more ambitious objectives as far as tourism is concerned, so as to promote an environmentally respectful social-economic development and develop original, high-quality and highly competitive tourism products to target national and international markets. TERRA VINO intends to facilitate new jobs creation through capacity building to support oenotourism development and promotion of tourism. The project focuses on the value chain of wine, so as to support 50 businesses/entrepreneurs in the cross-border area (that have more than 200 people personnel) and subsequently create new jobs. Thus it will implement capacity building of stakeholders on Oenotourism, awareness activities and actions for Internationalization and supporting facilities.
The project's main outputs include the following;
• 2 Studies on oenotourism (1 in each country) to understand the existing capacity, sustainable development and resilience of the local economy wine value chain;
• A joint Quality Trademark for potential oetourism activities incorpotrating potential and/or future demand for new tourism destinations and experiences;
• 10 Training seminars on oenotourism (4 targeting young audience and 6 targeting professionals) will promote mobility and cooperation of young people and businesses;
• 5 Wine testing events in Greece will promote food chain and tourism towards oenotourism and inverse senior tourism;
• Exchange of experience and best practices in the sphere of oenotourism to promote joint quality agreement - signing of Memorandum;
• 2 Databases of oenotouristic businesses & establishment of 1 cross-border network will allow to create a cross-border oenotourism branding;
• 1 Guide on Interegional Quality Agreement and Establishment of 1 Interegional Quality Agreement to create the joint Quality Trademark for potential oetourism activities and/or experiences;
• Consulting on oenotourism businesses (50) in the regions indirectly contributing to the promotion of smart, sustainable and inclusive growth and planing of integrated actions to support the creation of jobs and enterprises;
• 1 Exhibition hall/museum, Equipment for 1 Educational wine-lab and 1 International Wine-tasting contest intend to Develop a sustainable and responsible oenotourism and promote and familiarize local SME’s with innovation tactics and methodologies (Innovation Initiative, Europe 2020 goals).